WOMEN EXECUTIVES
— REBRAND —
LOGO BEFORE & AFTER
TASK
Women Executives (WE) is a Charlotte-based organization dedicated to empowering and connecting like-minded executive women through networking opportunities. They sought a refreshed brand identity that exudes power and professionalism, without relying on overtly feminine elements. The goal was to create a visual identity that reflects strength, leadership, and sophistication.
COLOR SCHEME
PRELIMINARY LOGO SKETCHES
DEBOSSED NOTEBOOK
Website Refresh
BEFORE
AFTER
