SBJ PLAYBOOK
— DIGITAL NEWSLETTER —
TASK
Design a digital newsletter tailored for a younger, junior audience, distinct from the high-level executive reader. The goal is to engage early-career professionals, providing valuable insights and resources that help them grow in the industry. By connecting with them at this stage, the aim is to cultivate long-term relationships, fostering future clients, partners, and loyal readers.
CHallenge
As a news publication with content heavy newsletters, it can be challenging to maintain the engagement of younger readers. Subtly incorporating SBJ’s red branding and organizing the content into clear, digestible sections, made the newsletter more approachable and easier to navigate.
