Charlotte Marathon Campaign
The Charlotte Marathon is more than just a marathon, they offer a total of 5 races ranging from a kid’s 1-mile to a full marathon. The main goal of this campaign was to showcase all of the races with a specific focus on a 5K and Relay audience. The headlines were geared towards participants who may be intimidated by the word “marathon”. With the help of a focused campaign and a consistent look across print to digital platforms the Charlotte Marathon saw almost a 20% increase in those races from the prior year.
skills:
- Headline Development
- Campaign Development
- Print + Digital Design
- Spec & Publication Management
