ADVENTUM COLORDAO

— BRAND IDENTITY —

 

TASK

Create a brand identity for Adventum Colorado that captures the extraordinary mountain landscapes of the Colorado Rockies to celebrate the outdoor lifestyle for the avid hiking enthusiasts.

Challenge

Developing a brand for a saturated market that stands out against the competition and speaks to the market. The flagship product line is a line created for hikers to celebrate their accomplishment of completing one of the Colorado 14ers (Colorado has 58 named 14ers, collectively known as the Colorado 14ers which is a mountain that exceeds an elevation of 14,000 feet above sea level).

BRAND ESSENCE

  • Nature

  • Outdoors

  • Comfort

  • Celebrate

  • Colorado

  • Rugged

  • Adventure

Wordmark

Primary- Full Color

Icon- Single Color

 
 

Initial Brand Boards

Each brand board was designed with the outdoors in mind, incorporating nature-inspired motifs and a blend of vibrant and earthy colors. The third brand board was the client’s top pick with just a few tweaks. It perfectly captured the adventurous, nature-infused vibe they were aiming for, reflecting the outdoor lifestyle they want their brand to embody.

 
 

PATCH + STICKER DESIGNS CREATED FOR LAUNCH